Product Name: Light of Ancient Shu / 古蜀之光
Collaborative Brands: People's Daily × People's Creativity × Sanxingdui Museum
Project Location: Beijing, China
Lead Designer: Abin

Brand Heritage / 品牌基因

A cosmic dialogue between 3,000-year-old Shu civilization and futuristic exploration, curated by People's Creativity under People's Daily. This collaboration reinterprets Sanxingdui's Bronze Sacred Tree and Standing Bronze Figure through sci-fi aesthetics, transforming archaeological wonders into interstellar travel artifacts. Designer Abin fuses mysticism with space-age minimalism, crafting a "time capsule" that bridges ancient rituals and cosmic curiosity.

由人民日报旗下“人民创意”策划，以三星堆青铜神树、大立人等国宝为原型，构建古蜀文明与太空探索的跨时空对话。设计师Abin融合神秘主义与太空美学，打造连接祭祀仪式与星际漫游的“时光胶囊”。

Inspiration / 灵感溯源
Core Artifacts:

Bronze Sacred Tree: Branches reimagined as cosmic antennae, symbolizing humanity's eternal quest for celestial connection.

Standing Bronze Figure: Stylized into an "interstellar ambassador" with holographic textures, its palms holding miniature planets.

核心文物：青铜神树演绎为宇宙信号塔，象征天人对话；青铜大立人重塑为“星际使者”，掌心悬浮微缩星球。

Cultural Narrative / 文化叙事

Media Archaeology: People's Daily's iconic typography reworked into "astronomical glyphs," blending news authority with cosmic mystique.

Ritual Redefined: The blind box unboxing mimics ancient sacrificial ceremonies, while the boarding pass becomes a modern "divination tool" for space exploration.

媒体考古学：《人民日报》经典版式转化为“天文符码”，融合新闻权威与宇宙玄机。仪式重构：盲盒开启复现古蜀祭祀场景，船票成为星际远征的“数字卜甲”。