Product Name: Tang Li / 唐礼
Collaborative Brands: People's Daily × People's Creativity × Henan Museum
Project Location: Beijing, China
Lead Designer: Abin

Brand Heritage / 品牌基因
Spearheaded by People's Creativity (人民创意), the cultural innovation arm of People's Daily, this collaboration converges the historical legacy of Henan Museum and the cultural IP of Henan TV's viral phenomenon Night Banquet in Tang Palace. It redefines cross-industry synergy between national media and cultural institutions. We anchors the project in "cultural translation in the context of New Guochao," infusing Tang Dynasty aesthetics into modern daily rituals.

由人民日报旗下文化创意品牌“人民创意”主导，联动河南博物院与河南卫视文化IP，打造国家级媒体与文博机构跨界融合的标杆之作。团队以“新国潮语境下的文明转译”为核心理念，将盛唐美学注入当代生活场景。

Inspiration / 灵感溯源
Drawing from Tang Dynasty artifacts at Henan Museum and the dynamic storytelling of Night Banquet in Tang Palace, the collection reimagines imperial grandeur through contemporary utility. Key references include pottery figurines, tri-colored glazed ceramics, and motifs from Tang murals, interwoven with the playful spirit of the dance performance. The 'living narrative' of Night Banquet in Tang Palace teaches us that cultural heritage demands a dialogue across time. I aim to create a 'mobile museum' through travel essentials, allowing users to touch the warmth of Tang culture during daily rituals.

以河南博物院馆藏唐代文物与《唐宫夜宴》的活化叙事为灵感，重构盛唐美学。文物元素涵盖陶俑、唐三彩及壁画纹样，融合节目中的灵动美学。《唐宫夜宴》启示我们：文化传承需跨越时空对话。这些便携器物即是一座‘移动博物馆’，让用户在晨昏洗漱间触碰盛唐的温度。